VIDEO PRODUCTION GUIDELINES
This document provides a set of recommendations and best-practice guidelines for video productions for hotels and resorts. But while pre-planning is key to make sure the whole production runs smoothly, not everything always goes as planned. The following will help to minimise possible risks, avoid overtime and re-scheduling and make the production run as smooth as possible.
EXPECTATIONS & OBJECTIVES
In the beginning it’s important to set expectations and make sure everyone who’s involves is on the same page.
Which message should be transported? Should it be informational or inspirational or both? What’s the goal of those videos? On which platforms are they going to be displayed? Are there any reference videos that can be used for guidance?
Define clear goals and objectives for the video production.
Our client SO Sofitel Bangkok for example wanted us to capture the core value of its brand identity and the uniqueness of their property while ensuring brand coherence. And enable potential customers to discover the experience of staying at SO Sofitel Bangkok.
Now that the expectations are objectives are clear, it’s time to talk about the deliverables. What kind of videos should be produced? Only a branded overview video to show off the hotel experience? Or do you also need videos for the different room categories? Maybe promotional videos about certain amenities like a spa, restaurant or bar? What’s the desired length of each video? What about different social media formats?
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The storyboard is designed to illustrate the sequence of shots and to define what is important to emphasise in every scene.
It is the basis on which the video will be created. It reflects the video editing and how the different sequences will follow each other.
Our experience taught us that the final plot will unfold during the course of the filming, once the crew does the scouting on the first day: every shot will be adapted in order to reflect the Hotel’s and Brand’s DNA.
Weather conditions and time of the day should be taken into consideration for all exterior shots. Filming authorisation for areas outside of the property needs to be organised by the Hotel prior to shooting.
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